This text accommodates gentle spoilers for the newest episode of “Yellowstone” season 5 half 2.
What does a contemporary rancher eat, drink, and put on? Earlier than Paramount Community’s “Yellowstone” turned large, the typical individual may need been capable of hazard a throwaway guess about stew, whiskey, and 10-gallon hats. Viewers of the present have, nonetheless, little question observed that the true reply is much extra particular, a minimum of in terms of characters hovering across the Dutton Ranch. Actually, “Yellowstone” season 5 half 2 options a lot product placement that a number of followers have been calling the collection out for overdoing it. One of many followers who’ve spoken towards the present’s brand-heavy nature is @VeNoM_DEO, who posted about it on X (beforehand generally known as Twitter):
“To date, this season of #Yellowstone has a ridiculous quantity of product placement, principally Taylor Sheridan’s manufacturers. It is means too noticeable and compelled.”
A specific grievance amongst followers has been the presence of 4 Sixes Vodka within the episode “The Apocalypse of Change,” which is prominently displayed as Beth Dutton’s (Kelly Reilly) drink of alternative. X customers like @d_leslie5 and @Lengyel82 have thought of this far too blatant.
Granted, the bottle may probably have extra which means than that. “Yellowstone” could nicely have arrange the “6666” spin-off collection with “The Apocalypse of Change,” which may arguably justify the presence of the at the moment nonexistent vodka model as a teaser for an upcoming present. Then once more, it may simply be an advert for the upcoming launch of the product.
Yellowstone has a protracted historical past of product placement
“Yellowstone” season 5 half 2 has already featured a serious loss of life courtesy of John Dutton’s (Kevin Costner) homicide. Followers have additionally seen heartwarming particulars equivalent to a tribute to Billy Ray Klapper, an esteemed bit and spur maker who had a cameo on the present. Nonetheless, even with all the things else happening, the patron habits of the Dutton household and their numerous acquaintances appear to be underneath a very vibrant highlight proper now.
Not that “Yellowstone” having a ridiculous quantity of product placement is a brand new improvement. Actually, distinguished product logos have been an integral a part of the present for a lot of seasons, from the characters’ Carhartt and Wrangler uniforms to Bulleit bourbon and Coors beer. Nonetheless, followers appear to really feel that the collection has reached a tipping level with its embedded advertising and marketing, and can doubtless solely develop extra vocal in the event that they really feel the model placement in “Yellowstone” stays too abrasive for his or her tastes.
New episodes of “Yellowstone” drop Sundays on Paramount Community.